MAGNEM elevates the communication flow between distributors, experiential agencies and, ultimately, suppliers.
It was designed and developed to fill a very real void in the market: accountable, real-time data transfer from the field (account-level activations) to the reps who schedule events and to the management team, who is accountable to the suppliers. IT CLOSES THE COMMUNICATION GAP. MAGNEM modernizes event scheduling, rep activity reporting and data management between distributor partners, their suppliers and the field.
Consumer Sampling: it’s the number one method to introduce and reinforce brand awareness—when done right. Doing it right starts at the rep/account level; it starts with MAGNEM.
Ongoing investment in the sampling process build brands. Obtaining and maintaining that funding relies on the ability to report key data points: number of people sampled, bottles sold, demographics, and conversion rates are critical to obtain brand funding. Currently, suppliers who want uniform reporting and data are faced with few options: either hire a national agency, whose market-to-market presence is likely to be sporadic at best, or design and develop a custom reporting system, usually a make-shift version of sales force that costs upwards of hundreds of thousands of dollars.
MAGNEM solves both those problems. Because the platform is rooted at the distributor, established, local agencies, who are vetted by the distributor can be employed. And the platform is easily implemented (training the reps takes less than 10 minutes), so every market can utilize the APP for a low, incremental expense.
Built with distributor rep in mind, MAGNEM works on a super-easy iPad or iPhone interface with pre-populated data to ensure accuracy. Pick a supplier and only those brands can be selected. Pick an account and the address is correct. MAGNEM’s database maintains all of the accounts in a given market and, with brand-supplier relationships, you’ll never have a supplier/brand mis-match.